In 2011, SERC founded its first board of directors with one leading business school professor, two entreprenuers and two senior media reporters in China. Former senior executive from China PingAn Mr Song Xueguang joined SERC as board chairman; Professor Zhu Xiaobin from Shanghai University of Finance and Economics serves as SERC's Executive Director. Below is the current board profiles:
1) Mr Song Xueguang Chairman
Former PingAn China senior executive, CEO of Shanghai Lingjiao Business Management Advisory Ltd.
2) Mr Wang Jianguo Director
Former Oracle senior consultant, Partner of Hechuan Capital
3) Mr Jian Guangzhou Director
Chef Reporter, Dongfang Daily
4) Mr Chen Tongkui Director
Senior Reporter, Nanfengchuang Magazine
5) Professor Zhu Xiaobin Director
Associate Professor, Shanghai University of Finance and Economics